Power of the brand in employee management

A brand encompasses not only products or services; it also has an impact internally - as guidance and commitment. Modern companies put their leaders and employees in a position to bring brand promises to life. Only where promises are kept, where the external impression of the brand (or an employer brand) agrees with the internal communication, can employees be satisfied with and proud of the company.

In this training session, leaders (department heads, executive managers of small and medium-sized companies) and employees learn to understand the implication of a brand and to derive principles for strategic leadership and a consistent, authentic leadership style. Based on practical examples, they are given the methods to lead employees credibly in accordance with the brand message.