Resistances in the project environment, lack of support in the organisation and a lower perception of project successes are often the consequences of insufficient project marketing. Systematic project marketing helps to avoid unnecessary effort in the fight against resistance and helps to minimise friction losses. Project marketing demonstrates successes step by step; it anchors the project not only in the company and with clients, but also promotes identification and motivation within the project team.
In this training session, project leaders learn how to implement project marketing in all phases of the project phases. They learn how to use channels of communication efficiently and creatively and thus increase the success of their project. They learn to get all the different interest groups „on screen“ and to communicate with them effectively.